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MKTG 3109: Principles of Marketing for Non-Business Majors

MKTG 3109. Principles of Marketing for Non-Business Majors (3-0-3) Prerequisites: Junior standing and ACCT 2101, ECON 2106, and Math 1111 or higher with a grade of "C" or better in each. This course is for non-business majors (Business majors should take MKTG 3115). Performance of activities that seek to accomplish organizational and societal objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to consumer.