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MKTG 3109: Principles of Marketing for Non-Business Majors
MKTG 3109. Principles of Marketing for Non-Business Majors (3-0-3) This course is for non-business majors (Business majors should take MKTG 3115). Performance of activities that seek to accomplish organizational and societal objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to consumer.