D. Abbott Turner College of Business
Degree Program Course Requirements

For general degree requirements, see the D. Abbott Turner College of Business and
the General Degree Requirements pages.

Bachelor of Business Administration
Marketing

Area A Essential Skills Required Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:
MATH 1001
MATH 1101
MATH 1111
MATH 1113
MATH 1125
MATH 1131

*MATH 1111 is recommended in AREA A. Business majors must complete MATH 1111 with a C or better grade for admission to BUSA 3115 and Area G courses.

Area B Institutional Options Required Hours: 4-5
COMM 1110
Select two of the following courses:
ITDS 1125/ITDS 1779/ITDS 2726/ITDS 2727/ITDS 2735/ITDS 2746/ITDS 2748/ITDS 2749/ITDS 2755
OR
Select one of the following courses:
EURO 2105 / LEAD 1705 / LIBR 1105 / POLS 2401 / HIST 1111/HIST 1112 /Foreign Language 1001, 1002, 2001, or 2002/Any Area C-E course with a study abroad component.
Note: the extra hour may be used as an elective.

Area C Humanities/Fine Arts/Ethics Required Hours: 6
Select one of the following humanities courses:
ENGL 2111/ENGL 2112/ITDS 1145*/ITDS 1155/ITDS 2125/PHIL 2010
Select one of the following fine arts courses:
ARTH 1100 / ITDS 1145* / MUSC 1100 / THEA 1100
*ITDS 1145, though listed under both humanities and fine arts, may be taken only once.

Area D Science/Math/Technology Required Hours: 10-11
Select one science course with a lab; the other course may be lab or non-lab:
ANTH 1145 (no lab); ASTR 1105/1305 (lab optional); ASTR 1106/1305 ; BIOL 1215K (lab included); BIOL 1125 (no lab); BIOL 1225K (lab included); CHEM 1151/1151L; CHEM 1152/1152L; CHEM 1211/1211L; CHEM 1212/1212L; ENVS 1105/1105L (lab optional); GEOL 1110 (no lab); GEOL 1112/1112L; GEOL 1121 (lab included); GEOL 1122/1322; GEOL 2225 (lab included); PHYS 1111/1311; PHYS 1112/1312; PHYS 1125/1325 (lab optional); PHYS 2211/2311; PHYS 2212/2312
Select one of the following courses or a science course from above:
CPSC 1105; CPSC 1301/ 1301L; GEOG 2215; MATH 1113; MATH 1125; MATH 1131; MATH 1132; MATH 1165; MATH 2125; PHIL 2500; STAT 1127
*MATH 1125 is recommended for students considering graduate studies.

Area E Social Sciences Required Hours: 12
Select one course from the following two courses:
HIST 2111
HIST 2112

Take the following course:
POLS 1101
Select one behavioral science course from the following courses:
ECON 2105/ECON 2106 / PHIL 2030 / PSYC 1101 / SOCI 1101
Select one world cultures course from the following courses:
ANTH 1105/ANTH 1107/ANTH 2105/ANTH 2136 / ENGL 2136 / GEOG 1101 / HIST 1111/HIST 1112 / ITDS 1146/ITDS 1156

Wellness Requirement Required Hours: 3
PHED 1205
Select any one PEDS course.

Area F Courses Related to Major Required Hours: 18
A grade of "C" or better is required for each course in Area F. Students will not be allowed to take Area G courses until this requirement is met.
ACCT 2101 Principles of Accounting 1
ACCT 2102 Principles of Accounting 2

BUSA 2106 The Environment of Business
MISM 2115 Technological Applications in Business Decision Making
ECON 2105 Principles of Macroeconomics
ECON 2106 Principles of Microeconomics

Area G BBA Core Required Hours: 27
A minimum 2.0 grade point average is required for Area G.
BUSA 3115 Quantitative Analysis for Business 1
BUSA 3116 Quantitative Analysis for Business 2
BUSA 3135 International Business
BUSA 4000 Business Professional Exit Requirement (taken in last semester)
BUSA 4185 Strategic Management (taken in last semester)

MISM 3115 Principles of Information Technology Management
ENGL 3158 Organizational Communications
FINC 3105 Managerial Finance
MGMT 3115 Principles of Management
MKTG 3115 Principles of Marketing (Grade of "C" or better required )

Area H Major Course Requirements Required Hours: 21
A minimum grade "C" is required in each of the following courses:
MKTG 3135 Consumer Behavior
MKTG 3136 Advertising and Promotional Strategy
MKTG 3137 Personal Selling
MKTG 4135 Marketing Research
MKTG 4185 Marketing Management

MKTG 3***/4*** Elective (advisor approved)
MKTG 3***/4*** Elective (advisor approved)

Area I General Electives Required Hours: 12
A minimum 2.0 grade point average is required for Area I business electives.
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***

Total Hours Required: 123