Columbus State University Print Logo



Compare Courses

BUSA 4155. Small Business Consulting (3-0-3) Prerequisites: BUSA 3115, FINC 3105, MGMT 3115, and MKTG 3115, with a "C" or better in each course. This course provides "experience-based" learning to students through the use of student teams to assist small businesses/organizations. These small firms/organizations could have a wide variety of needs, including (but not limited to) market research, business planning, production planning, or human resource management issues.

BUSA 4698. Internship (0-0-{1-3}) Prerequisites: Minimum 3.0 GPA and approval of Department Chair. Placement is restricted and cannot entail an individual's current employment assignment. Substantial written proposal and final report are required. Nine hours work per week is required. Credit may be applied only as an elective. (S/U grading.) (Course fee required.)

MKTG 3135. Consumer Behavior (3-0-3) Prerequisite: MKTG 3115 with a C or better. Consumer Behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families and social class. The consumer decision-making process is evaluated with reference to these influences.

ACCT 4142. Income Taxation for Corporations and Partnerships (3-0-3) Prerequisite: Completion of the lower division Business core (Areas A and F) with a grade of "C" or better in each course. Concepts and techniques of partnership and corporation income tax planning and practices. Topics also include estates, trusts, gift taxes and income tax planning.

MISM 3118. Global e-Business (3-0-3) Prerequisite: MISM 3115 or MISM 3109 with a grade of "C" or better. This course examines electronic commerce in a global market. Topics include strategies for electronic commerce, Web-based electronic commerce opportunities, Web site design and evaluation, Web technology and supporting applications.

MKTG 3118. Global e-Business (3-0-3) Equivalent: MISM 3118 Prerequisite: MISM 3115 with a grade of "C" or better. Examination of electronic commerce in the global market. Course includes strategies for electronic commerce, Web-based commerce opportunities, Web site design and evaluation, and web technological applications.

MKTG 3138. Social Media Marketing (3-0-3) Social Media Marketing is an additional set of tools for achieving personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. This course focuses on both paid and organic methods to create content that attracts attention and encourages social network sharing of an organization’s marketing message. Topics include coverage of all significant social media platforms, measurement for social media success, and determination of social media return on investment.