COMM 3242. Writing for Media (2-2-3) Prerequisites: COMM 2105, 2110, 2136 or 2137. Practical application of effective public relations techniques based on a comprehensive P.R. campaign. May include, but is not limited to, letters to the editor, personality profile, news releases, broadcast version, social media, and speech writing. (Course Fee Required)
COMM 4142. Public Relations Campaigns (3-0-3) Prerequisites: COMM 3141 or MKTG 3115, and COMM 2105, 2110, 2136 or 2137. This course requires students to use original research to develop a comprehensive public relations campaign plan to meet the goals and objectives of a client's project, including the development of strategies, tactics and evaluation measures. (Course Fee Required)
MKTG 3138. Social Media Marketing (3-0-3) Social Media Marketing is an additional set of tools for achieving personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. This course focuses on both paid and organic methods to create content that attracts attention and encourages social network sharing of an organization’s marketing message. Topics include coverage of all significant social media platforms, measurement for social media success, and determination of social media return on investment.
MKTG 4138. Social Media Analytics (3-0-3) Prerequisites: MKTG 3138 with a minimum grade of C. Social Media Marketing is a data driven field that requires knowledge of software to extract information from the various social media platforms. This class focuses on providing a deeper understanding of Return on Investment (ROI) and the analytical tools offered by social media platforms. Topics include measurement for social media success and effective presentation of social media data.