COMM 4147. Advertising Campaigns (3-0-3) Prerequisites: COMM 2105, 2110, 2136 or 2137. This course is designed for students to apply their collective abilities and knowledge toward the development of a comprehensive advertising campaign for a client as designated by the American Advertising Federation through its National Student Advertising Campaign Competition.(Course Fee Required)
COMM 3235. Interactive Media Production (2-2-3) Prerequisites: COMM 2105, 2110, 2136 or 2137. An introduction to digital media production and communication in the context of comprehensive communication campaigns, focusing on the use of design, production, and delivery of multimedia communication in publishing, broadcasting, public relations and advertising.(Course Fee Required)
COMM 3125. Modern Media and Culture (3-0-3) Prerequisites: COMM 2105, 2110, 2136 or 2137. This class will address the social responsibility of the media and its influence upon media consumers by examining media economics, media ethics, media effects of electronic and print media, and critical analysis of media's role in society.
COMM 4259. Integrated Web Design (1-4-3) Prerequisites: COMM 2105, 2110, 2136 or 2137. Principles and production of multi-level convergent media where all modes of communication and information, in the context of comprehensive communication campaigns, are integrated into a smaller, portable device. Students must have completed two of the following, COMM 2105, COMM 2110 and COMM 2136 and be of junior standing.(Course Fee Required)
MGMT 3185. Leadership (3-0-3) This course explores the nature of leadership and the theories and styles through which leadership has been defined. It will help students to develop their own leadership abilities in the areas of self-confidence, self-motivation, habits for effectiveness, determination, character strength, communication skills, public speaking, teambuilding, empowerment of others, networking, and problem-solving.
MISM 3118. Global e-Business (3-0-3) Prerequisite: MISM 3115 or MISM 3109 with a grade of "C" or better. This course examines electronic commerce in a global market. Topics include strategies for electronic commerce, Web-based electronic commerce opportunities, Web site design and evaluation, Web technology and supporting applications.
MKTG 3135. Consumer Behavior (3-0-3) Prerequisite: MKTG 3115 with a C or better. Consumer Behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families and social class. The consumer decision-making process is evaluated with reference to these influences.
MKTG 3136. Advertising and Promotional Strategy (3-0-3) Prerequisite: MKTG 3115 with a C or better. Focuses on the importance of promotional strategy and the measurement of advertising effectiveness. Topics include promotional strategy, media planning and strategy, advertising, sales promotions, public relations, personal selling, and direct marketing.
MKTG 4125. Brand Management (3-0-3) Prerequisite: MKTG 3115 with a grade of C or better. This course provides a fundamental understanding of how to build, measure, and manage a brand. Topics addressed in this course include brand positioning and identity, creating points of difference and competitive advantage, sub-brands, line extensions, and building brand portfolios.