ECON 2106. Principles of Microeconomics (3-0-3) This principles of economics course is intended to introduce students to concepts that will enable them to understand and analyze structure and performance of the market economy.
MGMT 3109. Principles of Management for Non-Business Majors (3-0-3) Prerequisites: Junior standing. This course is for non-business majors (Business majors should take MGMT 3115). Describes and analyzes the managerial functions of planning, organizing, and controlling. It emphasizes the understanding and application of behavioral science to industrial society. Topics include motivation, leadership, workgroups, and organizational dynamics.
MKTG 3109. Principles of Marketing for Non-Business Majors (3-0-3) This course is for non-business majors (Business majors should take MKTG 3115). Performance of activities that seek to accomplish organizational and societal objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to consumer.
ENTR 3175. Introduction to Entrepreneurship (3-0-3) This course provides students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. The emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting.
ENTR 4115. New Venture Creation (3-0-3) Prerequisites: MGMT 3115 or MKTG 3115 for business majors; MGMT 3109 or MKTG 3109 for non-business majors. This course focuses on the contributions that new ventures and small businesses make to the economy and society as a whole, the characteristics of successful entrepreneurs, the process of starting up new businesses, and the primary determinants of new venture performance. The primary course activity involves the preparation of a Business Plan for a "prospective" new venture.
ENTR 4186. Entrepreneurial Small Business (3-0-3) Prerequisites: MGMT 3115 or MKTG 3115 for business majors; MGMT 3109 or MKTG 3109 for non-business majors. This course covers the special challenges facing small businesses in today's society. Integrates from a general management perspective the functional knowledge gained in the areas of finance, economics, human resource management, marketing, and operations in order to help prepare the student to manage such businesses. The course covers how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession of a business.