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Bachelor of Arts
Communication - Integrated Media Track

College of the Arts

Department of Communication

Program Description

This program uses a computer mediated communication focus to prepare graduates to enter the fast-changing mass media profession where the convergence of media models requires students to work across all media platforms. This training includes the traditional print and broadcast media as well as Internet, digital and social media. Students develop multi-platform media content (radio, television, digital) at all phases and work with industry professionals to hone their skills.

Career Opportunities

  • Digital Communication Director
  • Social Media Director
  • Web Designer
  • Camera Crew
  • Film & Documentary Pro  

Admission Requirements

There are no program specific admission requirements.

Learning Outcomes

Students will develop:
  • Communication skills (e.g., writing, speaking and listening).
  • Production skills (e.g., computer graphics, Internet sites, public relations)
  • Research skills (e.g., library, surveys).
  • Critical analysis skills (e.g., apply principles and theory to situations)
  • Adaptability in responding to persons (e.g., age, gender, cultural differences) and situations
  • Knowledge of communication history, theory and career opportunity

Additional Program Requirements

There are no program specific academic regulations.

Program Of Study

Area A Essential Skills Required Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:

Area B Institutional Options Required Hours: 4-5
COMM 1110
Select two of the following courses:

Select one of the following courses: Foreign Language 1001, 1002, 2001, or 2002
Any Area C-E course with a study abroad component.

Note: the extra hour may be used as an elective.

Area C Humanities/Fine Arts/Ethics Required Hours: 6
Select one of the following humanities courses:

Select one of the following fine arts courses: *ITDS 1145, though listed under both humanities and fine arts, may be taken only once.

Area D Science/Math/Technology Required Hours: 10-11
Select two science courses from the list below, one of which must include a lab.

Select one of the following courses or a science course from above:

Area E Social Sciences Required Hours: 12
Select one course from the following two courses:
HIST 2111
HIST 2112

Take the following course:
POLS 1101
Select one behavioral science course from the following courses:

Select one world cultures course from the following courses:

Wellness Requirement Required Hours: 3 

PHED 1205
Select any one PEDS course.

Area F Courses Related to Major Required Hours: 18

Take the following courses:
Foreign Language 1002
Foreign Language 2001

Select one of the following:
ENGL 2158 Advanced Writing for the Non-English Major
Foreign Language 2002

Select 9 hours from the following:
COMM 1115 On-Set Film Production
COMM 2105 Interpersonal Communication
COMM 2110 Inter-Ethnic Cultural Communication
COMM 2136 Group Communication
COMM 2137 Introduction to Mass Communication

Area G Program Requirements Required Hours: 9
Theory and General Concepts

COMM 3256 Communication Theory
COMM 4000 Exit Assessment
COMM 4116 Communication Law & Ethics
Select one of the following:
COMM 3157 Qualitative Communication Research
COMM 3255 Quantitative Communication Research
COMM 4155 Communication Research

Area H Program Electives Required Hours: 33

Area H1 Media Production Required Hours: 12

COMM 3235 Interactive Media Production
COMM 3257 Video Production I
COMM 4257 Video Production II

Chose one of the following:
COMM 4259 Integrated Web Design
COMM 4258 Video Production III

Area H2 Writing Required Hours: 9
COMM 3242 Writing for Media
COMM 4108 Social and Digital Media Writing
COMM 4143 Strategic Media Writing

Area H3 Communication Electives Required Hours: 12
COMM 3119 Introduction to Computer Mediated Communication
Choose three of the following courses:

Area I General Electives Required Hours: 18
Select any other 1000 level or above courses. Recommendations:
COMM 2498 On-set Internship
COMM 3498 Practicum (up to 3 times)
COMM 3698 Junior Internship
COMM 4698 Senior Internship

Total Hours Required: 123

4 Year Course Schedule

Suggested four year course schedule