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Academics

Academics

Bachelor of Business Administration
General Business

Turner College of Business

Department of Management and Marketing

Program Description

The general business program offers a solid background in business fundamentals and can be tailored to accommodate a variety of career aspirations. The program also serves students who have already begun their careers and who wish to further their advancement potential. This major allows students a greater degree of flexibility in course selection, allowing students to select courses that most directly relate to their businesses or careers.

Career Opportunities

General business majors have a broad degree of career choices. The ones most suited to their degree depend on the specific course selection. General business prepares students for careers ranging from entrepreneurial ventures, small business or family business proprietorship, to corporate careers in many of the areas listed for the other business majors.

Admission Requirements

There are no program specific admission requirements.

Learning Outcomes

Students receiving a BBA degree from the Turner College of Business will:

  • demonstrate proficiency in problem-solving and decision-making in a business context.
  • demonstrate knowledge of key business disciplines and concepts.
  • recognize and analyze ethical issues in a business context.
  • demonstrate knowledge of global business concepts and cultural diversity in a business context.
  • communicate effectively in a business context.
  • demonstrate proficiency in using information technology in a business context.

 

Students completing the General Business major should be prepared to:

  • demonstrate knowledge of HR planning, recruiting, selection, training, development, compensation, benefits, performance management feedback, and disciplinary systems
  • demonstrate the ability to apply basic psychological theories of decision-making based on value priorities and perceptions
  • apply capital budgeting analysis to identify positive NPV investment opportunities to increase the firm value.
  • apply critical thinking skills to evaluate different options for starting, operating and growing a small business.

 

Additional Program Requirements

All students must earn C or better in Area F, C average in Area G, C or better in Area H, and C average in Area I business electives.

Program of Study

Area A Essential Skills Required Hours: 9
ENGL 1101
(with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:

*MATH 1111 is recommended in Area A. Business majors must complete MATH 1111 with a C or better grade for admission to BUSA 3115 and Area G courses.


Area B Institutional Options Required Hours: 4-5

COMM 1110
Select two of the following courses:

OR
Select one of the following courses: Foreign Language 1001, 1002, 2001, or 2002
Any Area C-E course with a study abroad component.

Note: the extra hour may be used as an elective.

Area C Humanities/Fine Arts/Ethics Required Hours: 6
Select one of the following humanities courses:

Select one of the following fine arts courses: *ITDS 1145, though listed under both humanities and fine arts, may be taken only once.


Area D Science/Math/Technology Required Hours: 10-11
Select two science courses from the list below, one of which must include a lab.

Select one of the following courses or a science course from above:

*MATH 1125 is recommended for students considering graduate studies.


Area E Social Sciences Required Hours: 12

Select one course from the following two courses:
HIST 2111
HIST 2112

Take the following course:
POLS 1101
Select one behavioral science course from the following courses:

Select one world cultures course from the following courses:

Wellness Requirement Required Hours: 3 

PHED 1205
Select any one PEDS course.

Area F Courses Related to Major Required Hours: 18
A grade of "C" or better is required for each course in Area F. Students will not be allowed to take Area G courses until this requirement is met.


Area G BBA Core Required Hours: 27 
A minimum 2.0 grade point average is required for Area G.
(C or better required in your major’s prerequisite course and BUSA 4185)

Select the following course:
BUSA 3126 Business Law

Area H Major Course Requirements Required Hours: 21
A minimum grade of "C" is required in each of the following courses:

ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MKTG 3***/4*** Elective (other than MGMT)
ACCT/BUSA/MISM/ECON/FINC/MKTG 3***/4*** Elective (other than MGMT)

Area I General Electives Required Hours: 12
A minimum 2.0 grade point average is required for Area I business electives.
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***

Total Hours Required: 123

4 Year Course Schedule

Suggested four year course schedule